The New Urban Tribes (part 2)

What about SCUPPIES? Haven’t you heard about Eco Chic women? Cities are being invaded by them. Scuppies is the symbol for “Socially Conscious Upwardly-mobile Person”. This means they are starting to be successful as citizens and that they are conscious of the environmental problems. However, they don’t put aside new technologies and the facilities they give you if the label says “ecofriendly”. Voluntary work is one of their hobbies and they don’t spend much money on clothes, but they buy expensive coffee with a Fair Trade label.
I’m almost certain that you have already heard about NEO-HIPPIES, haven’t you? Well this tribe is not so recent as the others. Actually, it was born in the sixties. But now it seems to have a lot of members too. Being a Neo-Hippie means being informal, adventurous and aesthetically free. They believe that if everyone was a neo-hippie, the world would be better. They share customs and have a straight relation with the Oriental culture, as they do meditation and dress like oriental people. They think cities are not the perfect place to live in, and they would prefer to live in a small cottage where they would certainly feel free.
If you haven’t found the perfect group for you, don’t miss the last part of my article!

Cristiana Moreira - BGÇ