We all know it isn't a common day in a person's life. We are flooded with ads and everyone talks about the day(s) when prices are lower than ever.
In Portugal, there is not much need to buy what is cheaper at any cost like for example in the USA, but who doesn't like a good discount? Some people are craizier than others, some wait at the store door before it opens, others even sleep outside in tents just to get the best place for their purchases. There are still those who consider Black Friday a festive season.
The first recorded use of the term “Black Friday” was applied not to holiday shopping but to financial crisis: specifically, the crash of the U.S. gold market on September 24, 1869. Two notoriously ruthless Wall Street financiers, Jay Gould and Jim Fisk, worked together to buy up as much as they could of the nation’s gold, hoping to drive the price sky-high and sell it for astonishing profits. On that Friday in September, the conspiracy finally unraveled, sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers.
Personally, I do not usually shop at Black Fridays because in my opinion it's not worth the effort and dedication spent just to buy something 60% cheaper. Another much talked about theme during the Black Fridays are the stores that cheat us, also known as "Black Frauds" in which the shopkeeper raises prices about 15 days before that day and then says it has drastically lowered the price.
In short, Black Friday depends on the personality of each person and has several points of view, from contributing to the national and international economy to encouraging more violent behaviour to get to keep something specific for you.
Check here some footage from 2017 Black Friday in the USA:
https://www.youtube.com/watch?v=HcYXkjRfS5c
Article written by our student Afonso Cadilhe
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